What are you having for breakfast?

High protein breakfast options picked by Earlee Products

At Earlee Products we aim to keep ahead of market trends by regularly assessing what’s available in the retail space. This month we focused on high protein ‘on-the-go’ breakfast options in supermarkets, petrol stations and convenience stores. When we conducted our field research, we found very few options… and it got us thinking.

Trish Lindeman, Earlee Products' R&D Manager“Is there a gap in the market, and how can we partner with our customers to fill this opportunity and grow together?”

Trish Lindeman, Earlee Products, R&D Manager

The Local Market Scan

A review of the local market revealed a surprising small number of protein-based breakfast options, given our knowledge of the wide range available in overseas markets.

Primo Bacon, good high protein breakfast choice in the local marketPrimo Bacon Carman’s coconut, yoghurt & roasted nut protein bars, high protein breakfast option in the local market
Carman’s Protein Bars
My Muscle Chef's protein shake, high protein drink for breakfast in the local marketMy Muscle Chef
Primo Scrambles with 7.3 g protein per serving, good breakfast choice in the local market
Primo Scrambled Eggs
Aussie Chicken Tenders, high protein-based breakfast option in the local market
Aussie Chicken Tenders
Chobani Fit Yogurt, low calorie, high protein option for breakfast in the local market
Chobani Fit Yogurt

Is Australia falling behind rest of the world?

A review of the overseas market revealed a wide range of brands and products focused on growing this day part of the convenience-based meal market. The ‘all-day breakfast’ protein-based concept appears to be a large proportion of the market, taking sales from more traditional day parts.

The microwavable, convenience-based foods from the overseas market

The local high protein lunch and dinner options

We also assessed high protein convenience for lunch and dinner options, finding many great choices for snacking, lunch and dinner, but not many breakfast options. Many of the current concepts and packaging could be easily used for breakfast options.

high protein convenience-based meal options for lunch and dinner in the local market

How can we help you fill the breakfast gap?

  • Pre-mixes for sausages, mini meatballs, nuggets etc.
  • Portioned sauce options for wraps, burritos or quesadillas.
  • Bacon pieces for inclusion in snack packs.
  • Marinades and rubs for cooked breakfast, high protein options.

Let us help you fill the breakfast gap. Contact us!

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