We are very happy to unveil our new website which reflects the next stage in our evolving journey.

Our decision to develop the new site was a strategic one. Earlee Products continues to grow strongly and as we approach our 30th year, we felt it was time for us to make significant improvements to our online presence. We wanted to more clearly communicate what we do, our capabilities and expertise, and how we add value to our customers’ product and processing outcomes. Simple navigation of the website across all platforms was parmount to the new design.

General Manager, Brett McMullen, further explained the reason behind the new-look site.

“Our goal with the new website is to clarify how we solve challenges or create new opportunities for our partners through our ingredients and processing innovations. The functionality of the website has been carefully considered so that our customers and visitors can link our solutions to their specific applications,” Brett said.

“For example, an established manufacturer of smallgoods can easily find how Earlee Products can improve the taste and texture of their products, extend their shelf life or improve their yield. Similarly, a food processor looking for a natural way to improve food safety outcomes can read about our clean label anti-microbial solutions for products, machinery or interiors.”

The new website communicates Earlee Products’ customised approach to each project or challenge, as well as our unwavering focus on quality, innovation and safety.

New imagery, a fresh colour palette and a clean, contemporary design combine to make the website engaging and visually appealing.

We are extremely proud to launch our new website and we’re confident that our existing and future partners will find it easy to both navigate and source relevant insights and information.

But the new website isn’t the only thing that’s been happening at Earlee Products lately.On August 9 we officially opened our new production facility at 346 Queensport Road North,Murarrie.

The occasion was marked with a canapé dinner and drinks, followed by a tour of the new facility which will double our production capacity.

“The new website and the opening of Queensport Road North are two important milestones in Earlee’s continuing journey,Brett said.

“We’ve come a long way since Bob Hamilton founded Earlee in 1989 with just five staff, and our growth is testament to our commitment to using science, technology and creativity to deliver better food solutions to our partners. We look forward to continuing to grow and evolve in response to our partners’ needs.”

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